A Model...?

At times, you overhear things that make you ask: how did they miss the point? And hearing some folks' definitions of what a model is can make you shake your head.

Having the wrong understanding can hurt your chances for work, well....unless you are working for yourself.

So, let's get to it: in the modeling industry, a model is a person employed to display clothing, promote commercial products, or serve as a visual subject for artistic and advertising purposes.

They are used to showcase designer collections on runways, advertise consumer goods in print and digital media, and help brands communicate a specific lifestyle or message to target audiences. 

Definition and Core Role

• “A model is a person with a role either to display commercial products (notably fashion clothing in fashion shows) or to serve as an artist's model.”

• They act as the physical embodiment of a brand’s creative vision or marketing goal, using their appearance, pose, and movement.

What Models Are Used For

• Runway & High Fashion: Walking in fashion shows to display new designer clothing lines to buyers and media. 

• Editorial Spreads: Posing for high-concept fashion magazines to prioritize artistic expression and storytelling. 

• Commercial Advertising: Appearing in e-commerce catalogs, lifestyle photography, and television or digital video campaigns to sell everyday goods. 

• Specialized & Fit Modeling: Testing garment fits for clothing manufacturers during the design phase, or using specific body parts (hands, feet, hair) to promote close-up product shots. 

So, when a client selects your physical look for their project, keep this in mind while you connect with their team to make their project the absolute best. Because of you!

BTW: Do you know your angles?